Things You Can and Can’t Do With Google Analytics

Google Analytics is an exceptionally beneficial tool that assists you comprehend your audience, track how visitors utilize your website, and gain insights to drive enhancements. It can do a lot to assist your company, however it can’t do whatever.

What Google Analytics CAN Do

Let You View Site Traffic in Real Time

Not just does Google Analytics let you see who has actually visited your website in the past, it lets you see the number of individuals are on your website today. Go to the Real-Time report to view visitors go and come and see how they engage with your content.

Tell You About Your Site Visitors

While you can’t discover precisely who is visiting your website, the Audience report lets you discover a lot about them, including their age, gender, interests, occupation, and geographical area. That info can be utilized to target them with e-mail projects or online marketing, along with personalize your content to much better engage their interest.

Show You What Visitors are Clicking On

Google’s In-Page Analytics tool will note all the internal links on your website and inform you which links were most popular with visitors, so you understand where to position essential calls to action, and which pages may require upgrading to increase engagement.

Tell You What Site Visitors are Searching for on Your Site

If your site has a search function, the Site Search function in Google Analytics will let you see what terms your website visitors are entering in the search box, and whether they’re discovering what they’re trying to find.

Tell You Whether You Need a Mobile Site

Ideally you currently have a mobile-friendly website, however if not, the Mobile area of the Audience report will inform you what gadgets your website visitors are utilizing, and what portion of your audience is accessing your site from a mobile phone or tablet.

Help You Rank Your Content

In the Behavior area of Google Analytics, choose Site Content then All Pages to see a list of all website pages in order of appeal. You can arrange the list by variety of page views, typical quantity of time invested in the page, variety of visitors that go into the website through that page, and more.

What Google Analytics CAN’T Do

Track Individual Users

Google Analytics can inform you a lot about individuals who visit your website, however it will not inform you who they are. You can discover how old they are, where they live, and far more, however not their name, IP address, business, or any other personally recognizable details.

Get Historical Information on Site Use

With Google Analytics, you can just see information from the time you began tracking your website– you can’t return in time and see traffic and other details from prior to Google Analytics was set up.

See What Your Site Visitors Do Elsewhere on the Internet

You can get incredibly detailed details on what your website visitors do on your website, including what pages they go to, for how long they remain there, what buttons they click, and so on, once they leave your website, you can’t track what other websites they check out and what they do there.

Track Users That Don’t Want to Be Tracked

Google Analytics utilizes cookies and JavaScript to track website visitors. If somebody disables them or utilizes a “do-not-track” web browser alternative or plugin, Google Analytics can’t track their activity on your website.